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Promoting Your Website Through a Press Release
By George McKenzie


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Have you ever gotten one of those letters from your local property tax appraiser, informing you that your tax bill is going up about 20 percent?

I got one of those recently, so I took it to my friend Joe Gross in San Antonio. He appeals property tax assessments for a living.

"Man," he said. "I`ve never seen assessments shoot up like they have this year."

My "news antennae" shot up. Then when he showed me his new web site, which gave property owners a chance to look up appraisals of other homes in ttheir neighborhood, I told him, "Joe, you`ve got write a press release about this new website."

Web Design Manchester
Starting off in business is always a struggle. You want to be recognised as quickly as possible so that sales can quickly take an upward spiral. Making your presence felt isn`t always that easy though and a great place to start will be your company`s website. As a startup business you need to get a foothold online and create a site that stands out from the rest. Based in Manchester you want to reach out to far-flung corners of the globe and embrace new customers from around the world. Help with Web Design Manchester can be acquired through a leading web and graphic designer who is based within the region. This might sound expensive but in reality it isn`t because the Web Design Manchester comes at a very affordable price. Ask the North West designer to provide you with a quote for you new site and you could be surprised at the price that is given. You can specify how simple you want the site to be but as a rule a 3-5 pages website will be a decent size for a new business venture. Once you are online you can promote your services and goods and as your business starts to blossom you can request that the Web Design Manchester be updated.

I helped Joe put together a press release and distribute it to local radio and TV stations. A few nights later, there was Joe, on the evening news, describing his web site to tens of thousands of viewers.

Could it happen to your website? You bet, if you remember a couple of basics--and write an attention-grabbing press release

***Learn to spot opportunities. When you see, hear or read something that relates to your field, call the reporter who did the story and offer "another angle" or a "follow- up." Reporters are often judged on their ability to "enterprise" their own stories and ideas, and if you help make THEIR job easier...guess what they`re likely to do for YOU?

Recently the San Antonio Express News ran a story about some new software. Darrin Schroeder, VP of a San Antonio company that had just rolled out a similar product, called the reporter and offered a "follow-up." Result: front page story, with color picture, several days later.

***Don`t be afraid to ask. Listening to a pitch is part of every reporter`s job. And keep this in mind: because they work on deadline, they don`t always have much time to talk. So sometimes "No" just means "Not now." It`s okay to try again another time.

***Talk high touch more than high tech. A high tech feature is great...but only if it results in a high touch benefit that makes life simpler, easier, more enjoyable, or more interesting. Pitch how it saves time or money and cuts down aggravation. Humanize it as much as possible, and if you know of someone who legitimately loves and uses your site, offer them as a possible interviewee.

Writing a press release to promote your website isn`t nearly as hard as you probably think. It will cost you some time and energy, but it doesn`t have to cost you cash. You WILL get results if you keep trying, and the rewards will far outweigh the effort.

Just ask Joe Gross.

To see the entire press release I wrote for Joe, along with a line-by-line explanation of why I wrote it the way I did, go to http://www.publicity-pro.com/joegross.htm

For more information about this article and/or the author visit http://www.write-a-press-release.net

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