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Have you ever wondered what challenges are faced by other webmasters and owners in the design and promotion of their websites, well I certainly have and so I decided to try and find out.
I created a short survey which asked the following questions:
1. How long have you been running a website?
2. What challenges do you face right now with the DESIGN of your website?
3. What challenges do you face right now with the PROMOTION of your website?
4. What challenges do you think you?ll face withh your web business over the next 12 months?
Design Agency ManchesterThe old website that was created by a
Design Agency Manchester has served you proud for the past 2 years and when you first started up in business it was just what you needed to give you an immediate online presence. That was then and this is now, a few years down the line, and the time is right to enhance the current site to reflect your business growth. As the business has developed you are receiving more telephone calls from potential customers asking you to provide them with further details about the services and goods that you supply. This is one area where the website could work on your behalf as a few additional pages could be added with that contained useful information. Therefore you have been in touch with the
Design Agency Manchester that helped to create your original site. They did a fabulous job first time around and people always give you positive comments about your site. With this in mind you have asked the
Design Agency Manchester to provide you with a larger package. They`ll be designing a new 6-10 page website that will provide your customers of old and new with far greater detail about your firm and the products and services that it provides.
5. What is your Number ONE single biggest problem in running your web business?
6. What is your 2ND single biggest problem in running your web business?
7. How experienced do you consider yourself with all the areas of WEB DESIGN?
8. How experienced do you consider yourself with the PROMOTION of a web site?
For most questions respondents were asked to choose their answers from a list and could select as many answers as they thought applied to them.
In answer to Q1. How long have they been running a website?
27% answered less than 6 months.
18% said 6 to 12 months.
18% said 1 to 2 years.
37% had more than 2 years experience.
To answer Q2. What challenges do they face right now with the DESIGN of their website, respondents were given 36 possible answers to choose from.
The top 10 challenges respondents gave to DESIGN were, in order:
1. Optimizing Web PAGES for Search Engines
2. Optimizing Web SITE for Search Engines
3. Choosing/adding a Link Directory
4. Adding a content management system
5. Tracking pages visitors view on their site
6. Finding content for the web site
7. Creating Images for web pages
8. Choosing the right web hosting
9. Choosing/adding an Autoresponder
10. Adding and using RSS News Feeds
To answer Q3. What challenges do they face right now with the PROMOTION of their website, respondents were given 24 possible answers to choose from.
The top 10 challenges respondents gave to PROMOTION were, in order:
1. Getting more visitors from search engines
2. Writing content to attract search engines
3. Finding other sources to get more visitors
4. Gain/maintain more links to their web site
5. Get better Google Adwords results
6. How pages rank with search engines
7. Testing web pages for best changes to make
8. Creating better headlines for web pages
9. Getting better Adsense results
10. How/Which Search Engines to submit to
In regard to challenges over the next 12 months and the number one and two single biggest problems in running a web business, the common theme was getting enough traffic, cheaply and finding the time to do everything.
On how experienced respondents considered themselves with all areas of WEB DESIGN the majority felt competent but would like to learn more.
When asked how experienced they considered themselves with the PROMOTION of a web site the majority knew nothing or just how to do the basics.
Conclusions
It was clear from these early results that issues with search engine ranking and getting more traffic by what ever means were among the greatest challenges for website owners in 2005. Other specific problems were in creating content, managing and getting links and finding the time to do it all. The majority of respondents felt they knew little or just the basics about website promotion.
It remains to be seen whether these results change as more people complete the survey, since it?s still ongoing. Not enough responses have been collected to make these results statistically sound, so if you would like to contribute to these finding then you can take the short survey at the link given below.
I will publish an update to these findings on my site. As a thank you for completing the survey I have some good advice on the site to help with the 3rd highest issue with web design that of choosing an adding a link directory. I am also giving away some free automated link directory management software.
